How to Get Smarter at Using Hashtags in Your Marketing – #marketingandhashtags

#marketingandhashtags Hashtags are an important part of any digital marketing strategy. They can help you reach a larger audience on social media, increase engagement on your content, and even improve your search engine rankings. But with so many hashtags out there, it can be tough to know which ones to use and how to use…

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What’s the Point of Brand Strategy?

Guest Post by Bruce McKinnon, originally published on The Brand Arrow blogI’m often asked this. Perhaps not in such stark terms. But it’s a good question.Brand strategy is a framework for you to make good choices about how to deliver your brand to your customers. In this blog I’m going to unpack the six reasons…

Add a Dash More Moxie to Your Marketing Content

In today's fast-paced and highly competitive world of marketing, it's more important than ever to have moxie in your content. Moxie is a combination of savvy, daring, and fearless qualities that can help your marketing efforts stand out and capture the attention of your target audience. To add more moxie to your marketing content, consider…

6 Mistakes Even Smart Marketers Make

(and how to avoid them) Pexels.com In our world of scattered tactics and silver bullet advice, current marketing seems to be stuck in constant reactive mode. Changing tactics everytime a new idea is publicized is not a solid plan of action just because it sounds good or worked for someone else. Getting distracted by casual…

Do You Really Know What Marketing Is?

Let’s Re-Name the Word “Marketing” Marketing seems to have lost its original meaning from the days of my MBA and academics. Still, in traditional agency and corporate worlds, marketing is every activity related to promoting your business and winning over a customer from the first encounter to the sale and after. This typically means everything…

Eight Ways to Keep Your Business Content Ideas Fresh

As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content. Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect…

5 Mistakes Marketing “Experts” Are Teaching You

Photo by ICSA on Pexels.com Are you aware of the problems you can have if you aren't watching out for common mistakes? Can you catch yourself from making any of these overused tactics that everyone hears about: Quick success is good, even newbies can run adsSuccess on any platform is great, just chase that new…

Mind the Gap, the Marketing Gaps

Photo by Yelena Odintsova on Pexels.com If you have ever taken the subway in London then you know it's called the Underground. As your train pulls into your station, you hear a message telling you to "mind the gap". The gap is the space between where you are [on the platform] and where you want…

Why It’s Dangerous to Listen to Gurus

… and when you shouldn't follow “expert” advice You know how you see a video reel from someone you’ve been following for a while and it sounds just like what you need to hear at that moment? It puts you right into action! You read a great story of a schoolteacher who is just crushing…

Local SEO: how-to for search engine optimation for local service businesses

Photo by Oleksandr Pidvalnyi on Pexels.com Guest post: Spotlight Revenue, originally published on the Spotlight blog There are many benefits to optimizing your website for search engines, especially if you are a local service business in the U.S. Search engine optimization (SEO) can help you get more online visibility, leading to more customers and sales.…

Six Steps to Start an Affiliate or Partner Program

Photo by fauxels on Pexels.com Originally published in DMNews Since Dell Computer Corp.’s announcement that it would pay Website owners who drive traffic to http://www.dell.com a 1-percent commission on resulting sales was a sure sign that Affiliate Programs are mainstream. Once considered mainly a tool for selling books and CDs, Affiliate Programs are now poised…

5 Steps to Shift Your Limiting Beliefs for Good

Photo by Miguel u00c1. Padriu00f1u00e1n on Pexels.com How are you your own worst enemy? We limit ourselves so much. We live in our heads and come up with all these ways to keep us from getting anything accomplished. Even though deep down we know we're good enough, and how much we're fully capable of getting…

7 Benefits of Entrepreneurship to Community

Blog published on Itzinya.org on 2/4/22 Global entrepreneurship injects new money, growth and opportunity into a community, system, and society. Investments into people, skills development, and business startups pay off in exponential rewards. More than a billion people around the world live in extreme poverty, and the impact of COVID-19 on global poverty is devastating…

Breakthough Your Social Media Struggles

If you are like many others struggling to get social working for your business, you might be experiencing things like: You don’t know what to post Your posts aren’t getting the attention or the right audienceNot getting people to your siteNot growing your email listAds not selling product or services So many pieces have to come…

ANNOUNCEMENT: Blog Update

Welcome to the blog for Ardent Skills and Sandra Lynn where you will hear thoughts, ideas and training based on solid marketing princples. I usually only publish new posts once a month or every few weeks, so MAKE SURE TO SUBSCRIBE TO UPDATES AND FOLLOW ME ON SOCIAL.