“There’s no way we have time to post that often.” “I don't know how to edit videos.” “Where do I even start with creating and buying ads?” “I have no idea what to say each week.” “We have no content to use or systems to produce enough.” “Do I need to know tech to go… Continue reading The Reasons To Stop Outsourcing Your Marketing Now
Let’s Re-Name the Word “Marketing” Marketing seems to have lost its original meaning from the days of my MBA and academics. Still, in traditional agency and corporate worlds, marketing is every activity related to promoting your business and winning over a customer from the first encounter to the sale and after. This typically means everything… Continue reading Do You Really Know What Marketing Is?
As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content. Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect… Continue reading Eight Ways to Keep Your Business Content Ideas Fresh
Photo by ICSA on Pexels.com Are you aware of the problems you can have if you aren't watching out for common mistakes? Can you catch yourself from making any of these overused tactics that everyone hears about: Quick success is good, even newbies can run adsSuccess on any platform is great, just chase that new… Continue reading 5 Mistakes Marketing “Experts” Are Teaching You
Photo by Yelena Odintsova on Pexels.com If you have ever taken the subway in London then you know it's called the Underground. As your train pulls into your station, you hear a message telling you to "mind the gap". The gap is the space between where you are [on the platform] and where you want… Continue reading Mind the Gap, the Marketing Gaps
… and when you shouldn't follow “expert” advice You know how you see a video reel from someone you’ve been following for a while and it sounds just like what you need to hear at that moment? It puts you right into action! You read a great story of a schoolteacher who is just crushing… Continue reading Why It’s Dangerous to Listen to Gurus
Photo by Oleksandr Pidvalnyi on Pexels.com Guest post: Spotlight Revenue, originally published on the Spotlight blog There are many benefits to optimizing your website for search engines, especially if you are a local service business in the U.S. Search engine optimization (SEO) can help you get more online visibility, leading to more customers and sales.… Continue reading Local SEO: how-to for search engine optimation for local service businesses
Photo by fauxels on Pexels.com Originally published in DMNews Since Dell Computer Corp.’s announcement that it would pay Website owners who drive traffic to http://www.dell.com a 1-percent commission on resulting sales was a sure sign that Affiliate Programs are mainstream. Once considered mainly a tool for selling books and CDs, Affiliate Programs are now poised… Continue reading Six Steps to Start an Affiliate or Partner Program
Photo by Miguel u00c1. Padriu00f1u00e1n on Pexels.com How are you your own worst enemy? We limit ourselves so much. We live in our heads and come up with all these ways to keep us from getting anything accomplished. Even though deep down we know we're good enough, and how much we're fully capable of getting… Continue reading 5 Steps to Shift Your Limiting Beliefs for Good
Blog published on Itzinya.org on 2/4/22 Global entrepreneurship injects new money, growth and opportunity into a community, system, and society. Investments into people, skills development, and business startups pay off in exponential rewards. More than a billion people around the world live in extreme poverty, and the impact of COVID-19 on global poverty is devastating… Continue reading 7 Benefits of Entrepreneurship to Community
If you are like many others struggling to get social working for your business, you might be experiencing things like: You don’t know what to post Your posts aren’t getting the attention or the right audienceNot getting people to your siteNot growing your email listAds not selling product or services So many pieces have to come… Continue reading Breakthough Your Social Media Struggles
Welcome to the blog for Ardent Skills and Sandra Lynn where you will hear thoughts, ideas and training based on solid marketing princples. I usually only publish new posts once a month or every few weeks, so MAKE SURE TO SUBSCRIBE TO UPDATES AND FOLLOW ME ON SOCIAL.