How to Get Smarter at Using Hashtags in Your Marketing – #marketingandhashtags

#marketingandhashtags Hashtags are an important part of any digital marketing strategy. They can help you reach a larger audience on social media, increase engagement on your content, and even improve your search engine rankings. But with so many hashtags out there, it can be tough to know which ones to use and how to use…

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What’s the Point of Brand Strategy?

Guest Post by Bruce McKinnon, originally published on The Brand Arrow blogI’m often asked this. Perhaps not in such stark terms. But it’s a good question.Brand strategy is a framework for you to make good choices about how to deliver your brand to your customers. In this blog I’m going to unpack the six reasons…

Add a Dash More Moxie to Your Marketing Content

In today's fast-paced and highly competitive world of marketing, it's more important than ever to have moxie in your content. Moxie is a combination of savvy, daring, and fearless qualities that can help your marketing efforts stand out and capture the attention of your target audience. To add more moxie to your marketing content, consider…

How Can Your Business Survive During A Recession?

It's no secret that business is tough. You've got to be on your toes at all times, and you've got to be ready for anything. So what does it take to make it through a recession? A recession is a period of economic downturn, typically characterized by high unemployment, reduced consumer spending, and a decline…

6 Mistakes Even Smart Marketers Make

(and how to avoid them) Pexels.com In our world of scattered tactics and silver bullet advice, current marketing seems to be stuck in constant reactive mode. Changing tactics everytime a new idea is publicized is not a solid plan of action just because it sounds good or worked for someone else. Getting distracted by casual…

The Reasons To Stop Outsourcing Your Marketing Now

“There’s no way we have time to post that often.” “I don't know how to edit videos.” “Where do I even start with creating and buying ads?” “I have no idea what to say each week.” “We have no content to use or systems to produce enough.” “Do I need to know tech to go…

Do You Really Know What Marketing Is?

Let’s Re-Name the Word “Marketing” Marketing seems to have lost its original meaning from the days of my MBA and academics. Still, in traditional agency and corporate worlds, marketing is every activity related to promoting your business and winning over a customer from the first encounter to the sale and after. This typically means everything…

Eight Ways to Keep Your Business Content Ideas Fresh

As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content. Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect…

5 Mistakes Marketing “Experts” Are Teaching You

Photo by ICSA on Pexels.com Are you aware of the problems you can have if you aren't watching out for common mistakes? Can you catch yourself from making any of these overused tactics that everyone hears about: Quick success is good, even newbies can run adsSuccess on any platform is great, just chase that new…

Mind the Gap, the Marketing Gaps

Photo by Yelena Odintsova on Pexels.com If you have ever taken the subway in London then you know it's called the Underground. As your train pulls into your station, you hear a message telling you to "mind the gap". The gap is the space between where you are [on the platform] and where you want…

Why It’s Dangerous to Listen to Gurus

… and when you shouldn't follow “expert” advice You know how you see a video reel from someone you’ve been following for a while and it sounds just like what you need to hear at that moment? It puts you right into action! You read a great story of a schoolteacher who is just crushing…

Local SEO: how-to for search engine optimation for local service businesses

Photo by Oleksandr Pidvalnyi on Pexels.com Guest post: Spotlight Revenue, originally published on the Spotlight blog There are many benefits to optimizing your website for search engines, especially if you are a local service business in the U.S. Search engine optimization (SEO) can help you get more online visibility, leading to more customers and sales.…

Six Steps to Start an Affiliate or Partner Program

Photo by fauxels on Pexels.com Originally published in DMNews Since Dell Computer Corp.’s announcement that it would pay Website owners who drive traffic to http://www.dell.com a 1-percent commission on resulting sales was a sure sign that Affiliate Programs are mainstream. Once considered mainly a tool for selling books and CDs, Affiliate Programs are now poised…

The Benefits of Business Systems and Processes

Photo by Pixabay on Pexels.com Guest Post: Iyete Apeji, Ezrela Social Originally published on LinkedIN, 10/11/21 The world functions on systems. God is the originator of systems. He created systems that flow all year round. The entire world including our bodies runs on systems. What is a System? A system is a set of things working…

Which Traffic Is Driving The Most Sales?

Photo by zhang kaiyv on Pexels.com To run a successful business, you need a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the marketing part of the equation. To get those leads, you need traffic. You need to reach out to new people on a regular basis…

PODCAST: The 3 Shifts Needed for Online Success

LISTEN HERE – 30 min podcast episode links for any podcast platform you prefer to listen from Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. Even companies with decades-long histories have failed because they don’t know…

Get Them To Open Your Emails … 5 Top Email Marketing Tips

Photo by Torsten Dettlaff on Pexels.com What You Need To Know About Email Deliverability You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you…

21 Ways to Fail at Direct Selling and Network Marketing

Photo by Pixabay on Pexels.com Originally published in Networking Times magazine Network marketing is one of the best opportunities out there for entrepreneurs.  It can help create multiple income streams and side-step some financial pressures of changing economic times and questionable futures of jobs and careers. Here are 21 common ways that most people go wrong.  Read…

5 Steps to Shift Your Limiting Beliefs for Good

Photo by Miguel u00c1. Padriu00f1u00e1n on Pexels.com How are you your own worst enemy? We limit ourselves so much. We live in our heads and come up with all these ways to keep us from getting anything accomplished. Even though deep down we know we're good enough, and how much we're fully capable of getting…

3 Self-Publishing Steps for Selling on Amazon

Cora Darrah has been an educator in the public school system for over 35 years and has written three books successfully selling them on Amazon, and is almost finished with the fourth one. Her first book made the Amazon bestseller list in the first week!  She is getting ready to see how that one is…