How Can Your Business Survive During A Recession?

It's no secret that business is tough. You've got to be on your toes at all times, and you've got to be ready for anything. So what does it take to make it through a recession? A recession is a period of economic downturn, typically characterized by high unemployment, reduced consumer spending, and a decline…

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Find Your Money Personality

Your Money Personality If you want to meet your goals for your money, it’s important to start first with why you want what you want. Your financial decisions are driven by your attitude about how and why you spend. The more involved you are with your money decisions, the more you are able to make…

The Benefits of Business Systems and Processes

Photo by Pixabay on Pexels.com Guest Post: Iyete Apeji, Ezrela Social Originally published on LinkedIN, 10/11/21 The world functions on systems. God is the originator of systems. He created systems that flow all year round. The entire world including our bodies runs on systems. What is a System? A system is a set of things working…

PODCAST: The 3 Shifts Needed for Online Success

LISTEN HERE – 30 min podcast episode links for any podcast platform you prefer to listen from Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. Even companies with decades-long histories have failed because they don’t know…

21 Ways to Fail at Direct Selling and Network Marketing

Photo by Pixabay on Pexels.com Originally published in Networking Times magazine Network marketing is one of the best opportunities out there for entrepreneurs.  It can help create multiple income streams and side-step some financial pressures of changing economic times and questionable futures of jobs and careers. Here are 21 common ways that most people go wrong.  Read…

3 Self-Publishing Steps for Selling on Amazon

Cora Darrah has been an educator in the public school system for over 35 years and has written three books successfully selling them on Amazon, and is almost finished with the fourth one. Her first book made the Amazon bestseller list in the first week!  She is getting ready to see how that one is…

Stop Chasing Tactics

Photo by Dmitriy Ganin on Pexels.com When there are too many choices and you have no idea what to do, you are probably chasing tactics. When your friends are telling you different things and you are getting even more confused, you are probably chasing tactics. When you feel like you are overwhelmed and want to…

7 Tips For Becoming A Good Storyteller

Photo by Jopwell on Pexels.com Telling stories is a great way to connect with your audience. It doesn’t matter if you’re up on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Storytelling should play a big part of your content creation and marketing strategies.  Storytelling…

Let’s Get This Conversation Started

Photo by fauxels on Pexels.com Content Marketing and Why You Need It Unless you can find a group of people already talking about your company and know how to find more of them, you will need to use marketing and communication strategies that position you with your audience.   These strategies will center on building content…

Spelling Marketing with 3 Rs

Feel like your marketing efforts aren’t working? Not seeing enough action from the right people, or not getting enough of them to your site? Find out how to use the three R’s in Marketing Often marketers are busy trying to fill an editorial calendar, and not watching the quality of the content or the connection…

Charging By the Hour, or By Project?

What is the difference with quotes by the hour, or by project? You can hire someone by the hour to get tasks done, or you can hire marketing support with experience and history to solve problems for you and move you from project to project along the path to your goals. The advantages of having…

Your Mindset and Your Future Success

The Effect Core Values, Beliefs, and Vision Have on Your Personal Development Every person alive has a set of core values and beliefs about life that influences the vision they have of the future and even sometimes the past. These core values and beliefs are often developed in childhood and can be strongly tilted toward…

Breakthough Your Social Media Struggles

If you are like many others struggling to get social working for your business, you might be experiencing things like: You don’t know what to post Your posts aren’t getting the attention or the right audienceNot getting people to your siteNot growing your email listAds not selling product or services So many pieces have to come…

Seven Deadly Sins of Online Marketing

Internet Marketing entails planning, brainstorming, and research — and then, weeks and months of followup, tracking, and analysis.  Your competition has turned the heat up online.  So, it’s time to roll up your sleeves and get to it! We see too many firms commit the same sins, so here are ways for you to avoid them. Sin…

How to Start a Podcast

Photo by Pixabay on Pexels.com Here’s a Checklist of tasks to get started podcasting in an hour! Working through the list in order goes quickly, we promise: ❐ Pick a specific subject, name, logo ❐ Write a few lines about your topic and who your audience will be ❐ Choose format – self, interview a…

It’s Marketing That Makes the Difference…Why is Strategy So Important?

Why is strategy so important? Many clients come to marketing firms or ad agencies knowing they need to make more money by attracting more customers, but not knowing where to start. A Facebook post or article might tell you about something great to try that worked for someone else, but you need experience to know…

5 Easy Steps to Get Recognized as an Expert

Everyone has got their own special set of skill: whether it could be weaving, making cupcakes, fixing tires, computer repair, doll collecting, pet grooming, gym routines, special legal work, wedding planning, helping people, organizing, working phone apps, or anything else, you’ve been told to write an ebook and sell it online. Or, maybe you’ve been…

How to Find Your Hot Business Idea

Use your skills and expertise to find your next profitable business idea and online concept: You know you want to start a business online, but not sure what would work best for you yetStop chasing every idea and get into action with confidenceDiscover how to how to decide what your product or service should be…

The 80% in Marketing

Using the Pareto Principle to Achieve Anything Faster Our modern world recognizes being busy as being important. It seems the more running around you do, the more urgent tasks you have, the more respected you are. Think about it – have you ever talked about how busy you are when someone asked you how you were? Probably.…

Outsourcing: Finding and Working with Outside Help

updated from 1/17/18 – Part one of two With so many parts to your marketing system, and all the new tools available to you it’s easier for solopreneurs and marketing teams to do a lot more on-their-own.  On the other hand, it’s not necessary to personally learn all the technical skills needed to build a…