Great content can do so much more than get you likes and comment when you post. Dropping cookie-cutter posts is not going to bring in the quality leads and sales you expect from the time and effort you are putting into your digital marketing.
Every single business needs to have a strong content strategy and keep content development at the forefront of the business’s marketing activities.
That very first piece of content is what will tempt the viewer to want to know more about you and the business. It has many purposes but must attract the right people and entice them into wanting more. Depending on the nature of the business this might be showing expertise with educational content, or sharing about something that they can get involved in with you and engage further.
As a marketing strategist, I understand the importance of creating compelling content that not only attracts clients like a machine but also delivers long-term value. Here are my suggestions for business owners on what their content needs to do to attract their clients day in and day out:
Create content that sticks.
Your content needs to be interesting, informative, and engaging. It should be something that people will want to read, share, and remember. To create content that sticks, focus on the following:
- Write about topics that are relevant to your target audience.
- Use clear and concise language.
- Tell stories that will capture people’s attention.
- Use visuals to break up your text and make your content more visually appealing.
- Promote your content on social media and other channels.
Create content that ranks.
In order for your content to be seen by potential clients, it needs to rank well in search engine results pages (SERPs). To do this, you need to optimize your content for search engines. This means using the right keywords and phrases throughout your content, as well as creating titles and meta descriptions that are relevant to your target audience.
Create content that lasts.
In today’s digital world, content is constantly being created and consumed. In order for your content to stand out, it needs to be timeless. This means creating content that is still relevant and valuable years after it was published. To create content that lasts, focus on the following:
- Write about evergreen topics that are not likely to become outdated.
- Use high-quality images and videos.
- Make sure your content is well-written and error-free.
- Promote your content on social media and other channels.
By following these tips, you can create content that will attract and engage your target audience, rank well in search engines, and last for years to come.
Here are some additional tips for creating effective content:
- Use a strong call to action. Tell your readers what you want them to do after they read your content. This could be anything from subscribing to your email list to visiting your website to making a purchase.
- Be consistent. Create new content on a regular basis so that your audience has something new to read.
- Be yourself. Let your personality shine through in your writing. This will help you connect with your audience on a more personal level.
- Have fun! Creating content should be enjoyable. If you’re not having fun, it will show in your writing.
By following these tips, you can create content that will help you attract new clients and grow your business.
Remember, creating content that sticks, ranks, and lasts requires a combination of creativity, strategic thinking, and data-driven analysis. By understanding your audience, optimizing for search engines, and providing valuable insights, you can attract and retain clients effectively.
Ardent Skills 