How to Get Smarter at Using Hashtags in Your Marketing – #marketingandhashtags


Hashtags are an important part of any digital marketing strategy. They can help you reach a larger audience on social media, increase engagement on your content, and even improve your search engine rankings. But with so many hashtags out there, it can be tough to know which ones to use and how to use them effectively.

Here are some tips to help you get smarter at using hashtags in your marketing:

Research popular hashtags: Before you start using hashtags, it’s important to do your research and find out which ones are popular in your industry. You can use tools like Hashtagify or RiteTag to see which hashtags have the most usage and engagement.

Use relevant hashtags: When you’re using hashtags, it’s important to make sure they are relevant to your content. Using irrelevant hashtags can actually hurt your chances of reaching a larger audience, as people may not be interested in your content if it’s not related to the hashtag.

Use a mix of popular and niche hashtags: While it’s important to use popular hashtags to reach a larger audience, it’s also a good idea to mix in some niche hashtags to reach a more targeted audience. For example, if you’re a fitness brand, you might use the popular hashtag #fitness, but you could also use a niche hashtag like #crossfit to reach a specific group of people interested in that type of workout.

Use hashtags in your bio: In addition to using hashtags in your posts, you can also use them in your bio. This can help people discover your brand when they search for specific hashtags.

Use hashtags in your email marketing: While hashtags are primarily used on social media, you can also use them in your email marketing campaigns. This can help you increase the reach of your emails and get more engagement from your subscribers.

Create your own branded hashtag: Creating your own branded hashtag can be a great way to build a community around your brand. Encourage your followers to use the hashtag when they post about your brand or products.

Monitor your hashtags: It’s important to monitor the hashtags you’re using to see how they are performing. You can use tools like Hootsuite or Brand24 to track the reach and engagement of your hashtags. This can help you see which hashtags are working well for you and which ones might not be as effective.

Don’t overdo it: While hashtags can be a useful tool, it’s important not to overuse them. Using too many hashtags in a single post can be overwhelming and may actually decrease engagement. It’s generally recommended to use no more than 3-5 hashtags per post.  But some platforms like tiktok and Instagram encourage you to use a lot more so you need to know what’s the best length for each place you post.

Stay up to date: Hashtags can become popular and then lose their popularity relatively quickly. It’s important to stay up to date on the latest trends and adjust your hashtag strategy accordingly. For example, these are the top 10 hashtags for digital marketing today but they may be differ or ranked differently when you check:

  1. #digitalmarketing
  2. #socialmediamarketing
  3. #contentmarketing
  4. #seo
  5. #emailmarketing
  6. #smm
  7. #onlinemarketing
  8. #socialmedia
  9. #ppc
  10. #affiliatemarketing

Test and optimize: As with any aspect of your digital marketing strategy, it’s important to test and optimize your use of hashtags. Try using different hashtags and see which ones perform the best. You can then use this data to fine-tune your strategy and get the most out of your hashtags.

By following these tips, you can get smarter at using hashtags in your marketing and effectively reach a larger audience on social media and beyond. Whether you’re just starting out with hashtags or you’re looking to fine-tune your strategy, these tips can help you get the most out of this powerful marketing tool.