online marketing

5 Ways to Increase Your Affiliate Commissions


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Affiliate marketing is a business model with huge opportunities for marketers. Even with cookie issues this is a great way to supplement passive income if you are a consistent content creator.

The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care, which is not to say it’s hands-off because you must be a strong promoter.

Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fairly fool-proof and it requires very little technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it can be.

Let’s put it simply: if you are an expert trying to develop your online business, you could invest a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you might be able to supplement or replace other income or jobs.

The best part? You aren’t creating a product yourself. Very often, you don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Very easy to start!

Okay, so not quite fool proof.

First, you need to learn how to sell an affiliate product to a perfectly targeted audience.

Many people will make money from affiliate products by finding a product they want to sell (often an ebook) and then placing the affiliate link for that product on a sales page. This is a straightforward business model, which is a big part of the appeal for many people.

But of course, just building the page isn’t enough though, because no one would be able to find it.

The next question is how you are going to go about making sure people find your sales page and start to click the link and buy the products.

This is the hardest part if you’re new to digital marketing but there are some strategies that will simplify the process considerably.

First of all, I want you to consider your routes to market. This is a technique missed by most digital marketers but it is one of the most important.

A ‘route to market’ is essentially a direct access you have to your target demographic. So let’s say you have an ebook on martial arts you want to sell. In this case, your target audience is martial artists and people who want to learn self-defense.

A ‘route to market’ is any way you have of reaching that audience.

What I want you to do that is a little different, is to think about what routes to market that you already have. In fact, you should ideally do this before you choose your product as that way you can pick something that you already have options for in terms of selling.

For example then, if you are an active member of a martial arts forum and you are the webmaster for your club’s highly popular martial arts website… then you have two routes to market already available to you that cater to martial artists. So, it would be a smart move to pick an affiliate product in this niche and then simply paste the link in the forum and on the site with appropriate content or recommendations.

Or perhaps you’re best friends with the owner of a website about gardening? Or a magazine editor?

Don’t choose a product and then struggle with how you’re going to promote it. Think about the promotional opportunities already at your disposal and then choose the appropriate product.

Ultimately, business normally comes down to solving a problem and then presenting that solution to the right audience because you know it very well.

Now that you know the basics, here are 5 ways that you can start getting more from your affiliate marketing.

1 Branch Out With Different Products and Services

The first tip if you want to make the very most from your affiliate marketing activities, then one of the most important ways to do so is to branch out with different products.

That is to say, that you should be selling more than just ebooks. Ebooks are the go-to option for many marketers, because they are likely to use digital selling platforms such as JVZoo and Clickbank. Ebooks of course have no overhead or delivery costs, and that also means that creators are able to offer much higher commission.

But while that all sounds good, selling ebooks also limits your market drastically.

Why?

Because not a lot of people buy ebooks anymore.

This is why – despite what many blogs may lead you to believe – physical products are still by far the biggest sellers on the web.

So, if you sell those – whether through Amazon, another affiliate program, or a direct deal with the manufacturer – you will probably be able to make significantly more sales. You could also work with multiple affiliate programs from a marketplace like ShareASale, CJ or Rakuten.

But what’s more, is that this will also allow you to offer some products that are priced significantly higher. For example, what if you were to sell a college MBA course? There are programs that let you do this, and as you can imagine the profit is potentially much larger.

Likewise, you could use something as simple as Amazon Associates accounts in order to sell gaming laptops – these often cost $3,500 and more! Even 4% of that is still over $100.

2 Use the Right Tools

If you have numerous products and services to sell through your site, then you’ll find that it can become difficult tracking everything from your links, stats and advertising.

  • How do you find out what is earning you the most money?
  • How do you chase up the money you haven’t received?
  • How can you create links for each of those different products?

And the answer is to use one of many tools created specifically for affiliate work, such as PartnerStack, Post Affiliate Pro, Voluum, Binom, Scaleo, Trackanomics or Genius Link. These allow you to quickly find and add different affiliate accounts and then to generate links from those products. What’s more, is that they’ll let you track the performance of each.

Several of these tools have Chrome plugins, meaning that you can simply navigate to a page where they sell what you’re looking for, and then click a button to automatically generate the necessary links. They can be costly with subscription fees so beginners might wish to stick with Genius Link or a less expensive option, but this does also give you a clue as to how much the really big brands are making from this process!

3 Use Top 10 Lists

Then you have tons of options for selling these products. You no longer need to market hard toward other internet entrepreneurs: now you can create top 10 lists with great SEO in order to bring in regular customers.

Let’s go back to those gaming laptops. Let’s say you want to create a list of expensive laptops that will bring new visitors to your site and result in conversions for you. What might someone search for when looking to buy those products?

Well, you might want to focus content on the top graphics card. That’s what most people will want if they’re looking to buy a top-end gaming laptop, and it also guarantees the product will be expensive.

If you use a keyword research tool such as Keywordtool.io, then we can see that the best phrase for these types of laptops. If it has a high search volume, maybe over 10,000 then we can rest assured that most people searching this phrase will have the “intent” to buy from you!

Add some bullets to your post along with your SEO, and your link might appear in the SERPs (Search Engine Results Pages) with a rich snippet – leading to much higher click through rates. Write a great article, and you’ll increase your conversions too!

4 Build a Passionate Audience

While it’s possible to sell affiliate products from your site without needing to build any kind of regular audience, it is highly recommended that you do take the time to build that audience since you are the expert and the brand.

When you take time to build an audience that trusts you, that makes you a thought leader and an influencer. This makes ALL the difference when it comes to your conversions and repeat sales.

When someone knows you and trusts what you have to say, that means they will have a reason to listen to your product recommendations.

They know that they like your style, and you’ve spent time developing a relationship. Not only that, but you’ll have spent time and effort targeting precisely the right people.

To get to this point, you need to focus on delivering consistently fantastic content in your niche, while also having a strong social presence. Focus on relationships and communication – help your followers to feel like they know you.

When it comes to actually writing content, the goal should be to offer an original take on a subject, and to only write about a subject you’re passionate about. This will be the difference between rehashing existent content (which might also be outdated or low quality) versus writing something new and interesting that no one has heard before.

Put it this way: you can’t become a thought leader if you don’t understand the subject, and you’re just copying other people’s content!

Create a strong brand, know your target demographic, and don’t try to appeal to everyone. Do this, and you will grow rapidly and increase engaging severalfold.

5 Use PPC Advertising

Now you have long-term audience buying from you, as well as first-time visitors that have found you on Google or other outreach. By combining sales from these two sources, you can drastically increase your revenue.

But we’re going to go one step further by also throwing in PPC for good measure. PPC is of course Pay Per Click, which is a type of advertising offered by Google and Facebook. What this allows you to do, is to pay for ads only if someone actually clicks them.

The reason this is important, is that it gives you a certain cost for each visitor to your site. If you know your conversion rate, and the amount of profit you make from those conversions, then you can work out a strategy that will guarantee you returns.

And this is how you are off to affiliate profits!

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