Welcome to the blog for Ardent Skills and Sandra Lynn where you will hear thoughts, ideas and training based on solid marketing princples. I usually only publish new posts once a month or every few weeks, so MAKE SURE TO SUBSCRIBE TO UPDATES AND FOLLOW ME ON SOCIAL.
Great content can do so much more than get you likes and comment when you post. Dropping cookie-cutter posts is not going to bring in the quality leads and sales you expect from the time and effort you are putting into your digital marketing. Every single business needs to have a strong content strategy and… Continue reading Turn Your Content Into A Client Attracting Machine
Poor content causes problems that get you stuck with your marketing activities and can cause even more problems in other areas.
Copywriting is used in all forms of media and it’s an important skill that you can learn and develop. Most content marketing advice you'll find online won't help you grow your or your client's business. But what’s been working last year and last months won’t work anymore. Being too perfect won’t work anymore. Being too… Continue reading Creating Content For Customer Action – Copywriting And Messaging Tips (for non-writers)
Non-fungible tokens (NFTs) are a type of digital asset that is gaining popularity in the marketing world. They are unique and often rare, making them valuable to collectors and investors. In this article, we'll explain what NFTs are, how they work, and how marketers can use them to reach and engage their audience. First, let's… Continue reading All you need to know about NFTs and Blockchain for Marketers, but no more!
"Don't tell me. Show me" Proving the value of your work is rarely obvious to prospects and clients, especially if you are a consultant, coach, or service provider. It's usually a matter of "Don't tell me. Show me": Prospects either are confused over services provided and their needs Or it’s simply the unknown of what… Continue reading 7 Ways to Demonstrate Value to Prospective Clients
by Kate Proykova and Sandra Lynn [Sandra] In any given week, I’m in a Zoom meeting with people in well over 6 countries. Business owners from Uruguay to India to Bulgaria, from Chile to Australia to the UK to Germany can easily network these days. For me, this is not a recently accepted covid-phenomena but… Continue reading 4 Benefits Of Having A Remote Team From All Parts Of The World
Guest Post by Denise Johnson, DCJCoaching, originally published on LiveBreatheThrive.com Every single human being has two voices battling it out inside their head. The one voice is our champion, encouraging us to feel confident and to reach our fullest potential. Then there’s that other voice. The one that is critical of every move we make.… Continue reading Silence Your Inner Critic
Explained: NFTs and Blockchain for Marketers Non-fungible tokens (NFTs) are a type of digital asset that is gaining popularity in the marketing world. They are unique and often rare, making them valuable to collectors and investors. In this article, we'll explain what NFTs are, how they work, and how marketers can use them to reach… Continue reading All you need to know about NFTs and Blockchain, and no more!
#marketingandhashtags Hashtags are an important part of any digital marketing strategy. They can help you reach a larger audience on social media, increase engagement on your content, and even improve your search engine rankings. But with so many hashtags out there, it can be tough to know which ones to use and how to use… Continue reading How to Get Smarter at Using Hashtags in Your Marketing – #marketingandhashtags
Guest Post by Bruce McKinnon, originally published on The Brand Arrow blogI’m often asked this. Perhaps not in such stark terms. But it’s a good question.Brand strategy is a framework for you to make good choices about how to deliver your brand to your customers. In this blog I’m going to unpack the six reasons… Continue reading What’s the Point of Brand Strategy?
In today's fast-paced and highly competitive world of marketing, it's more important than ever to have moxie in your content. Moxie is a combination of savvy, daring, and fearless qualities that can help your marketing efforts stand out and capture the attention of your target audience. To add more moxie to your marketing content, consider… Continue reading Add a Dash More Moxie to Your Marketing Content
It's no secret that business is tough. You've got to be on your toes at all times, and you've got to be ready for anything. So what does it take to make it through a recession? A recession is a period of economic downturn, typically characterized by high unemployment, reduced consumer spending, and a decline… Continue reading How Can Your Business Survive During A Recession?
(and how to avoid them) Pexels.com In our world of scattered tactics and silver bullet advice, current marketing seems to be stuck in constant reactive mode. Changing tactics everytime a new idea is publicized is not a solid plan of action just because it sounds good or worked for someone else. Getting distracted by casual… Continue reading 6 Mistakes Even Smart Marketers Make
“There’s no way we have time to post that often.” “I don't know how to edit videos.” “Where do I even start with creating and buying ads?” “I have no idea what to say each week.” “We have no content to use or systems to produce enough.” “Do I need to know tech to go… Continue reading Reasons to Stop Outsourcing Your Marketing Now
Let’s Re-Name the Word “Marketing” Marketing seems to have lost its original meaning from the days of my MBA and academics. Still, in traditional agency and corporate worlds, marketing is every activity related to promoting your business and winning over a customer from the first encounter to the sale and after. This typically means everything… Continue reading Do You Really Know What Marketing Is?
As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content. Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect… Continue reading Eight Ways to Keep Your Business Content Ideas Fresh
Photo by ICSA on Pexels.com Are you aware of the problems you can have if you aren't watching out for common mistakes? Can you catch yourself from making any of these overused tactics that everyone hears about: Quick success is good, even newbies can run adsSuccess on any platform is great, just chase that new… Continue reading 5 Mistakes Marketing “Experts” Are Teaching You
Photo by Yelena Odintsova on Pexels.com If you have ever taken the subway in London then you know it's called the Underground. As your train pulls into your station, you hear a message telling you to "mind the gap". The gap is the space between where you are [on the platform] and where you want… Continue reading Mind the Gap, the Marketing Gaps
… and when you shouldn't follow “expert” advice You know how you see a video reel from someone you’ve been following for a while and it sounds just like what you need to hear at that moment? It puts you right into action! You read a great story of a schoolteacher who is just crushing… Continue reading Why It’s Dangerous to Listen to Gurus
Photo by Oleksandr Pidvalnyi on Pexels.com Guest post: Spotlight Revenue, originally published on the Spotlight blog There are many benefits to optimizing your website for search engines, especially if you are a local service business in the U.S. Search engine optimization (SEO) can help you get more online visibility, leading to more customers and sales.… Continue reading Local SEO: how-to for search engine optimation for local service businesses
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