Welcome to the blog for Ardent Skills and Sandra Lynn where you will hear thoughts, ideas and training based on solid marketing princples. I usually only publish new posts once a month or every few weeks, so MAKE SURE TO SUBSCRIBE TO UPDATES AND FOLLOW ME ON SOCIAL.
“There’s no way we have time to post that often.” “I don't know how to edit videos.” “Where do I even start with creating and buying ads?” “I have no idea what to say each week.” “We have no content to use or systems to produce enough.” “Do I need to know tech to go… Continue reading The Reasons To Stop Outsourcing Your Marketing Now
Let’s Re-Name the Word “Marketing” Marketing seems to have lost its original meaning from the days of my MBA and academics. Still, in traditional agency and corporate worlds, marketing is every activity related to promoting your business and winning over a customer from the first encounter to the sale and after. This typically means everything… Continue reading Do You Really Know What Marketing Is?
As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content. Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect… Continue reading Eight Ways to Keep Your Business Content Ideas Fresh
Photo by ICSA on Pexels.com Are you aware of the problems you can have if you aren't watching out for common mistakes? Can you catch yourself from making any of these overused tactics that everyone hears about: Quick success is good, even newbies can run adsSuccess on any platform is great, just chase that new… Continue reading 5 Mistakes Marketing “Experts” Are Teaching You
Photo by Yelena Odintsova on Pexels.com If you have ever taken the subway in London then you know it's called the Underground. As your train pulls into your station, you hear a message telling you to "mind the gap". The gap is the space between where you are [on the platform] and where you want… Continue reading Mind the Gap, the Marketing Gaps
… and when you shouldn't follow “expert” advice You know how you see a video reel from someone you’ve been following for a while and it sounds just like what you need to hear at that moment? It puts you right into action! You read a great story of a schoolteacher who is just crushing… Continue reading Why It’s Dangerous to Listen to Gurus
Photo by Oleksandr Pidvalnyi on Pexels.com Guest post: Spotlight Revenue, originally published on the Spotlight blog There are many benefits to optimizing your website for search engines, especially if you are a local service business in the U.S. Search engine optimization (SEO) can help you get more online visibility, leading to more customers and sales.… Continue reading Local SEO: how-to for search engine optimation for local service businesses
Your Money Personality If you want to meet your goals for your money, it’s important to start first with why you want what you want. Your financial decisions are driven by your attitude about how and why you spend. The more involved you are with your money decisions, the more you are able to make… Continue reading Find Your Money Personality￼
Photo by fauxels on Pexels.com Originally published in DMNews Since Dell Computer Corp.’s announcement that it would pay Website owners who drive traffic to http://www.dell.com a 1-percent commission on resulting sales was a sure sign that Affiliate Programs are mainstream. Once considered mainly a tool for selling books and CDs, Affiliate Programs are now poised… Continue reading Six Steps to Start an Affiliate or Partner Program
Photo by Pixabay on Pexels.com Guest Post: Iyete Apeji, Ezrela Social Originally published on LinkedIN, 10/11/21 The world functions on systems. God is the originator of systems. He created systems that flow all year round. The entire world including our bodies runs on systems. What is a System? A system is a set of things working… Continue reading The Benefits of Business Systems and Processes
Photo by zhang kaiyv on Pexels.com To run a successful business, you need a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the marketing part of the equation. To get those leads, you need traffic. You need to reach out to new people on a regular basis… Continue reading Which Traffic Is Driving The Most Sales?
LISTEN HERE – 30 min podcast episode links for any podcast platform you prefer to listen from Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. Even companies with decades-long histories have failed because they don’t know… Continue reading PODCAST: The 3 Shifts Needed for Online Success
Photo by Torsten Dettlaff on Pexels.com What You Need To Know About Email Deliverability You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you… Continue reading Get Them To Open Your Emails … 5 Top Email Marketing Tips
Photo by Pixabay on Pexels.com Originally published in Networking Times magazine Network marketing is one of the best opportunities out there for entrepreneurs. It can help create multiple income streams and side-step some financial pressures of changing economic times and questionable futures of jobs and careers. Here are 21 common ways that most people go wrong. Read… Continue reading 21 Ways to Fail at Direct Selling and Network Marketing
Photo by Miguel u00c1. Padriu00f1u00e1n on Pexels.com How are you your own worst enemy? We limit ourselves so much. We live in our heads and come up with all these ways to keep us from getting anything accomplished. Even though deep down we know we're good enough, and how much we're fully capable of getting… Continue reading 5 Steps to Shift Your Limiting Beliefs for Good
Cora Darrah has been an educator in the public school system for over 35 years and has written three books successfully selling them on Amazon, and is almost finished with the fourth one. Her first book made the Amazon bestseller list in the first week! She is getting ready to see how that one is… Continue reading 3 Self-Publishing Steps for Selling on Amazon
Photo by fauxels on Pexels.com Affiliate marketing is a business model with huge opportunities for marketers. Even with cookie issues this is a great way to supplement passive income if you are a consistent content creator. The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care, which… Continue reading 5 Ways to Increase Your Affiliate Commissions
Photo by Dmitriy Ganin on Pexels.com When there are too many choices and you have no idea what to do, you are probably chasing tactics. When your friends are telling you different things and you are getting even more confused, you are probably chasing tactics. When you feel like you are overwhelmed and want to… Continue reading Stop Chasing Tactics
Photo by Jopwell on Pexels.com Telling stories is a great way to connect with your audience. It doesn’t matter if you’re up on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Storytelling should play a big part of your content creation and marketing strategies. Storytelling… Continue reading 7 Tips For Becoming A Good Storyteller
Photo by fauxels on Pexels.com Content Marketing and Why You Need It Unless you can find a group of people already talking about your company and know how to find more of them, you will need to use marketing and communication strategies that position you with your audience. These strategies will center on building content… Continue reading Let’s Get This Conversation Started